Gay Sports Blog Acquired by Mainstream News Group
A popular gay sports blog has been acquired by a mainstream media group.
Outsports debuted a new look this week and announced that the site has been acquired by Vox Media. The site is now a part of S-B Nation, a mainstream sports website that hosts many sport-specific and team-oriented blogs. This is the first time a major sports media organization has purchased a website geared toward the gay community.
Cyd Zeigler is one of the co-founders of Outsports. He told OutQ News the merger gets LGBT sports stories in front of a whole new audience.
ZEIGLER: Ten years ago no one wanted to touch these issues. Today, they’re seeking them out. We’re in competition now with Sports Illustrated and ESPN on these stories that ten years ago they just didn’t care about. So I think it shows how far the sports media has come, and yeah – I think it does signal to an extent kind of a new era of reporting on our issues in the sports media.