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HRC Releases Gay Shoppers Guide

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With the busiest shopping season of the year upon us, the Human Rights Campaign has released its annual guide – to which retailers support gay rights, and which don’t.

The “Buying for Equality” guide uses data from HRC’s Corporate Equality Index to point LGBT consumers toward supportive companies.

Eric Bloem is Deputy Director of the HRC foundation’s workplace project.

Bloem: “The LGBT market and straight allies want to make sure they’re supporting a company that does right by their LGBT employees. We want to make sure that it’s easier for the LGBT consumer and straight ally community to be able to make those correct decisions with this buyers guide.”

According to HRC, Big Box stores Target and Best Buy have scores of 100, while Wal-Mart and Radio Shack scored a 40. If you’re after toys, Mattel has a 95 percent rating, Hasbro has a 50. And for Holiday travel, Orbitz has a perfect score, but Expedia has a 65.

Bloem says it may not seem like your purchases make much of a difference – but when you combine the gay community’s buying power with an effort to TELL businesses why you are or aren’t supporting them, companies can be quick to make important changes.

Bloem: “When we released the first buyers guide back in 2005, we actually had an immediate response from Whole Foods Market, and they improved their score dramatically, within a matter of a few weeks.”

The “Buying for Equality” guide can be downloaded at HRC.org.

–Aaron McQuade

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Written by OutQ News staff

November 27, 2009 at 1:21 PM

Posted in Uncategorized

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